1、#LEVELUPSTATE OF MOBILEGAMING 2024Market milestones,emerging trends,and exclusive insights1/521 Mobile Gaming in 2023:A Mixed Landscape of Declines and Breakout SuccessesIn 2023,gaming consumer spend declined by 2%to$107.3 billion with downloads falling to 88 billion,despite the success of console-q

2、uality IP games like Monopoly GO and EA SPORTS FC,the continued success of Genshin Impact,and the emergence of surprise hits like Gacha Life 2 and Eggy Party.Learn More 2 Fewer New Titles,Established Games DominateThe mobile gaming market is seeing fewer new releases,with established games leading i

3、n revenue and enjoying longer life cycles,as evidenced by past releases surpassing new ones in download volume,although spending on new titles is picking up in key markets.Learn More 3 Gaming Preferences:Age and Gender Influence Genre ChoicesYounger gamers prefer creative sandbox,racing,and RPG genr

4、es,older demographics favor solitaire,match 3,and slots,with match 3 and word puzzles attracting a female audience,and sports and battle RPGs skewing male.Learn More 4 Evolving Genres Reshape Mobile Gaming LandscapeHypercasual games dominate downloads,evolving with deeper mechanics for engagement,wh

5、ile innovative genres like Avatar Life and Party Royale challenge traditional leaders;strategy and RPG excel in monetization,with cross-play and connectivity enhancing mobile gaming engagement.Learn More 5 Global Reach:Publishers Win Markets with Quality and LocalizationChina HQd publishers,holding

6、a third of global gaming revenue,are making strides in international markets like Japan,overcoming domestic challenges through localized content and quality,positioning China as a leading force in mobile gaming.Learn More?533 BillionMobile Economy in 2023Ads?362BillionApp Store?171Billiondata.ai|EXE