品牌金融（Brand Finance）：2024年全球城市品牌指数报告（英文版）（33页）.pdf

1、Global City Index 2024The worlds most comprehensive research study on perceptions of city brands3About Brand Finance4Request your own City Perceptions Report 7ForewordWhy do city brand perceptions matter?12 by David Haigh,Chairman&CEO,Brand FinanceMethodologyHow did we survey perceptions of global c

2、ity brands?14Ranking AnalysisWhat are the highlights from this years Index?20Ranking Analysis22 by Konrad Jagodzinski,Place Branding Director,Brand Finance Insight&AnalysisWhat do our analysts say?42Understanding City Archetypes:A Segmentation of City Brands44 by Katrina Rogala,Analytics Manager,Bra

3、nd FinanceAdapting to Change:How Inflation,Interest Rates,and Demographics Shape Travel Trends in 202448 by Artur Bryzghalov,Place Branding Manager,Brand FinanceTop Cities for Consideration to Study:How and Why They Attract Global Talent54 by Diva Shah,Senior Analyst,Brand Finance&Agla Perrin,Place

4、Branding Analyst,Brand FinanceSustainability Insights from the Global Cities Index58 by Robert Haigh,Strategy&Sustainability Director,Brand Finance&Sofia Liszka,Senior Strategy&Sustainability Consultant,Brand FinanceBrand Finance Network 62ContentsDisclaimer Brand Finance has produced this study wit

5、h an independent and unbiased analysis.The data derived and opinions produced in this study are based only on survey findings and publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibility and will n

6、ot be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and data analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon fo