1、ABM AuditChecklistThe B2B Marketers Secret Weapon for Smart Tactics&Successful PlanningContentsDiving deep into ABM Budget for Easy Wins Leverage ABMs Cross-Channel ApproachEnsure a Smooth 2022 TransitionBoost Brand AwarenessPicture ThisFuture-Proof Your DatabasesKickstart your checklist for a kille
2、r 20244581113151719As we transition from 2023 to 2024,its an exhilarating time in the ABM industry,marked by growth and new beginnings.RollWorks understands that the landscape is constantly evolving,and were here to guide you through it.Looking back on 2023,lets celebrate our resilience and the inno
3、vative strategies weve embraced.Now,as we step into 2024,its the perfect opportunity to fine-tune our ABM approach,ensuring were not just keeping up,but staying ahead.Are you excited to explore the possibilities that 2024 holds for your ABM strategy?Lets dive into this checklist together!Were here t
4、o help you harness every opportunity and turn challenges into triumphs.Lets make 2024 a year of remarkable achievements in ABM!IntroductionThe truth is,now is the perfect time to work on some housekeeping to get set up for success in 2024.Auditing your ABM now is about making long-term,high-impact a
5、djustments that will save you time in the future.Thats going to mean reversing some of the strategies you implemented to counteract the economic downturn and exploring new strategies to carry your business through the year.If this sounds like a complicated task to take on,dont worry.Restoring your m
6、arketing and sales teams to pre-downturn levels is easier with ABM,especially if youre looking to rebuild your funnel,target your most engaged accounts,and significantly soften the impact of losing a contact.Additionally,with ABMs cross-channel approach,you can reach both new and old contacts within