1、Q 3 2 0 2 4Mobile App Click Fraud Benchmarks ReportImpact of Invalid Traffic(IVT)on Clicks Across Mobile&Tablet App TrafficQ3 2024 CLICK FRAUD BENCHMARK REPORT:MOBILE APPS|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COMABOUT THIS REPORT:Click Traffic Definitions.4 Key Takeaways.5 Click IVT Trends.6-10Ap

2、pendix:IVT Types.11 Methodology.12-15 2Table of ContentsIn this report,Pixalate explores the various types of click-related invalid traffic(IVT),with a focus on open programmatic ad traffic on mobile apps.Ad campaigns contracted on click-throughs rather than impressions often drive a market premium

3、making them a common target for fraud schemes such as bot traffic.This report provides a variety of insights,such as the most common types of click-based IVT,associated ad unit sizes,and app store categories with the highest click IVT rates.For this report,Pixalates data science and analyst team ana

4、lyzed almost 30 billion open programmatic advertising transactions across more than 400 thousand mobile apps,in the third quarter of 2024.Q3 2024 CLICK FRAUD BENCHMARK REPORT:MOBILE APPS|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM33REPORT AUTHORSSoftware EngineerEzequiel DonovanAmit ShettyVP Product

5、Q3 2024 CLICK FRAUD BENCHMARK REPORT:MOBILE APPS|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COMCTRCTR stands for Click-Through Rate.It is the ratio of clicks by a user to the number of times the ad was shown.It is essentially a measure of how frequently users appear to interact with an ad.Click FraudSi

6、nce click-throughs often drive a market premium,they are a common target for fraud schemes such as bot traffic.However,determining IVT(including fraud)for click traffic is challenging because regular click traffic and IVT click traffic look similar in many ways.In addition,mapping clicks to impressi