1、The influencer effect:A global perspective on consumer engagementThe influencer effect:A global perspective on consumer engagement|2Introduction 3Global perspective Trend 1:Full funnel,full impact 4 Trend 2:Trust:The ultimate currency 6 Trend 3:Rise of the micro-influencers 9 Trend 4:When content cl

2、icks,engagement sticks 11 Trend 5:Introducing the next big thing 14Country-level toplines 16 Australia 17 Brazil 18 France 19 Germany 20 United Kingdom 21 United States 22Conclusion 23ContentsJump to a section by clicking below IntroductionRemember when influencer marketing was just a quirky little

3、strategy,tucked away in the marketers toolbox for raising brand awareness?Not anymore Influencer marketing has stolen the spotlight Its not just about grabbing the attention of early-stage buyers;its about driving consideration and boosting sales like never before Today,with over$35B invested global

4、ly,around 70%of companies with more than 100 employees are diving into influencer tactics,connecting with customers in more meaningful and engaging ways Game Changed These global statistics sparked some big questions:Whats the real potential of influencer marketing?And whats fueling the hype?To get

5、the scoop,Rakuten Advertising dug into consumer behaviors across Australia,Brazil,France,Germany,the UK,and the US to uncover the trends driving the growth The results revealed some game-changing insights into consumer leanings and habits And five major trends popped up across markets that are drivi

6、ng the influencer marketing wave right now:Trend 1:Full funnel,full impactTrend 2:Trust:The ultimate currencyTrend 3:Rise of the micro-influencersTrend 4:When content clicks,engagement sticksTrend 5:Introducing the next big thingIn this guide,we analyze the data behind these trends and make recommen