Paddle&Pavilion：2024年B2B软件即服务（SaaS）绩效指标基准报告（英文版）（43页）.pdf

1、benchmark2024 B2B SaaS Benchmark ReportPERFORMANCE METRICS*Benchmarks from CY-2314ExecutiveSummary16CustomerExpansionBenchmarks13CustomerRetentionBenchmarks27CapitalEfficiencyBenchmarks5CustomerAcquisitionBenchmarks20OperationalEfficiencyBenchmarks36ParticipantProfile42InteractiveBenchmarksOverviewT

2、able of ContentsWhat you can find in this reportbenchmark2Our ApproachCurate a detailed and extensive collection of B2BSaaS Performance Metrics and calculate theirassociated Benchmarks ensuring statisticalsignificance.This involves capturing a largepopulation and array of financial metrics and keype

3、rformance indicators specific to private B2BSaaS companies.The objective is to establish a continuously evolvingbenchmarking index that reflects the nuanced andtrending landscape of B2B SaaS,providing insightsfor evaluation,enabling comparison of internalmetrics to“like company”benchmarks,andenablin

4、g strategic decision-making leading to moreefficient revenue growth and increased revenuegrowth performance.benchmark32023 was a year that saw B2B SaaS companies focus on efficient revenue growth the catch phrase of the year.This yearsSaaS Performance Metrics Benchmarking research uncovered that“gro

5、wth at any cost”has been replaced with“lower growthat reduced efficiency”.The above statement is based upon the insights uncovered from the performance metrics data provided by 1,000 B2B SaaScompanies that participated in this years benchmarking research.The 2024 SaaS Performance Metrics Benchmark r

6、eport highlights several examples of metrics that exhibited decreasingrevenue growth efficiency trends in 2023 as measured by customer acquisition and expansion efficiency metrics includingBlended CAC Ratio,New CAC Ratio,CAC Payback Period,and Net Revenue Retention.Sales and Marketing expenses werer