1、Future Consumer 2026WGSN ensures the worlds leading brands create the exact products that tomorrows consumers will buyFUTURE CONSUMER 2026EXECUTIVE SUMMARYFUTURE CONSUMER 2026 Our Future Consumer forecast identifies the four shopper profiles you need to know for 2026The ImpartialistsAmid a crisis of

2、 disinformation,these level-headed consumers are seeking facts over fiction and unvarnished transparency over slick storytelling.Honest messaging and simplified sales will win their trust.The AutonomistsThese consumers move to the beat of their own drum,setting their own rules and values.They are fi

3、nding purpose by rebelling against societal norms and embracing supportive collectives.The GleamersBurnout has left this group yearning for a simpler life.From rural revitalisation to chosen families,they are redefining what community,care and fulfilment look like.The SynergistsThese curious consume

4、rs are on a mission to make our fast-changing world better for all both online and in real life by advocating for cultural contraflows and human-tech symbiosis.FUTURE CONSUMER 2026 The GleamersLets meet The Gleamers,who are redefining happiness one minorstone at a timeFUTURE CONSUMER 2026 The Gleame

5、rs are finding their light in dark times by opting out of corporate optimisation and redefining what success,happiness and community mean on a more personal and sustainable scale.These pragmatic optimists are sceptical about societal expectations of attainment,preferring to celebrate the small wins

6、and silver linings the glimmers of joy that make everyday life better.They are acutely focused on care,both for themselves and others,and found families(chosen kin rather than kin defined by biology).They are also pioneering the great migration that WGSN has been tracking since 2021,trading in urban