1、 BUSINESS CLIMATE SURVEY FOR SWEDISH COMPANIES IN JAPAN 2024 A REPORT FROM TEAM SWEDEN IN JAPAN TABLE OF CONTENTS FOREWORD.3 ABOUT THE SURVEY.5 SWEDISH BUSINESS IN JAPAN.6 ECONOMIC OUTLOOK.9 FACTORS INFLUENCING SWEDISH BUSINESS SUCCESS.15 OPPORTUNITIES FOR SWEDISH BUSINESS IN JAPAN IN 2024.20 STRATE

2、GIC FOCUS AREAS FOR TEAM SWEDEN IN JAPAN.23 CONTACT US.25 KEY CONTRIBUTORS TO THIS REPORT Business Sweden in Japan Carl Lindwall carl.lindwallbusiness-sweden.se Kasper Thim kasper.thimbusiness-sweden.se Swedish Chamber of Commerce and Industry in Japan Martin Koos martin.koossccj.org Embassy of Swed

3、en in Japan ambassaden.tokyogov.se Copyright 2024 Business Sweden FOREWORD FOREWORD The year of 2024 has so far brought both significant changes and new opportunities for the Japanese market.After years of deflation,Japan is at a turning point with both inflation and wage growth finally making a com

4、eback.The Japanese stock market has soared to record highs,reflecting growing investor confidence.This resurgence is partly due to a shift in global supply chains as companies look for alternatives to China,finding Japan to be a stable and attractive option for everything from research partnerships

5、to semiconductor manufacturing.The overall impact on Swedish companies operating in Japan has been largely favourable.Profitability and investment intentions are positive and in line with results from the previous year.The perceived business climate outlook remains encouraging,with Swedish companies

6、 cautiously optimistic about the future.As before,they continue to grapple with long-standing challenges such as talent acquisition,sustainability,digitalisation,and efficiency nonetheless,there are ongoing efforts to address these issues and to enhance operations.Owing to the weakening yen,Japans s