1、Brought to you byEssential Guide to Product Data Management in B2B eCommerceSEPTEMBER,2022Chapter 1-Data Is Foundational to Improving Customer Experiences 3How Data Improves Customer Experience 3What Happens when Good Data Goes Bad 4Chapter 2 -What Time is the Right Time for Product Data Management?

2、5Mergers&Acquisitions 5Successfully Managing Product Data when Growing Through Acquisition-a Case Study 5Replatforming7Replatforming to Improve Product Data Management-a Case Study 7Launching a New Channel or Adding a New Product or System 8Bad Customer/Employee Experience 8Improving the Customer Ex

3、perience with Improved Product Data Management-a Case Study 9Chapter 3-How Better Product Data Management Eliminates Friction 10Incomplete Tasks 10Adoption10Customer Retention 10Chapter 4-3-Step Strategy for Successful Product Data Management 11Step 1-Review Objectives and Technology 11Step 2-Identi

4、fy Data Sources,Flow,and Responsibility 11Step 3-Create a Visual Model 12Conclusion 13Table of Contents:2“You cant build a digital experience without data.Data is like DNA for technology.It provides the essential building blocks to populate solutions for search,merchandising,marketing,bid-quote proc

5、esses,order management and fulfillment,and customer service.Without product data,potential customers might never discover your company and if they do,they may still not understand how you can meet their needs.On the flip side,you wont know how your leads and customers interact with your website and

6、with your company.Youll never know what tactics work and which ones should be abandoned.Most companies dont suffer from a lack of data,but they do suffer from a lack of information.When data isnt standardized and integrated effectively,it lacks the necessary context to make it useful.That means you