睿思飞(Riskified):2024全球网购消费者对滥用电商政策的态度调研报告(英文版)(27页).pdf

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睿思飞(Riskified):2024全球网购消费者对滥用电商政策的态度调研报告(英文版)(27页).pdf

1、Consumer attitudes toward policy abuseAn international pulse surveyExecutive summary3Methodology501 How consumers commit policy abuse902 What drives consumer policy abuse behaviors1603 What consumers think about policy abuse2104 Spotlight:Policy abuse differences between the US&UK2205 Key suggestion

2、s for overcoming policy abuse24Table of contents2Consumer policy abuse behaviors and drivers International Pulse Survey 20243Consumer policy abuse behaviors and drivers Executive summaryExecutive summaryRiskifieds*policy abuse global benchmarks study from 2023 exposed the large gray area that exists

3、 for merchants in managing policy abuse.Take generous return policies away and risk losing competitive retail positioning.But keep them and watch revenue fly out the door.Ninety-three percent of respondents said its important to offer generous refunds and returns to win new customers and retain loya

4、l ones.On the other hand,the wide swath of policy abusers from first-party misusers to professional fraudsters lends to the reason why nine out of ten merchants have experienced significant policy abuse costs.Merchants know why professional fraudsters commit their crimes,but merchants only speculate

5、 why otherwise law-abiding consumers commit policy abuse.Knowing the reasons for first-party misuse is significant.It can help merchants adjust policies and put protections in place to mitigate friendly,first-party offenses.So Riskified asked first-party policy abusers and found out.*“Policy abuse a

6、nd its impact on merchants:Global benchmarks 2023.”Riskified,2023.https:/ policy abuse behaviors and drivers Executive summaryAt a high level,the research found:Consumers love a good deal.Theyre fickle and theyre looking to make a buck.Of the five policy abuse behaviors most typical among consumers,

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