1、Customer Loyalty Index 2024GlobalFeaturing research from respondents across the globe,as part of a campaign across the United States,the United Kingdom,Australia,Germany,and the United Arab EmiratesCustomer Loyalty Index 2024 Global2Sara Richter CMO,SAP EmarsysCustomer loyalty is the holy grail of m

2、arketers.From repeat purchases to average order value,and customer lifetime value,loyalty can have a significant impact on brands business objectives.But today,the nature of loyalty is changing.In 2024,AI makes it easier for customers to discover a wide array of alternatives and compare prices acros

3、s different platforms,reducing the friction involved in changing preferences.As the process for switching brands is streamlined,brands must ask themselves,what does loyalty look like from the customer perspective?What do todays customers think and feel about loyalty?And what does it take to earn and

4、 secure their long-term loyalty?These are questions that we have asked customers in our fourth annual Customer Loyalty Index research.Through this data-driven report,we hope to serve and support our clientscompanies like Gibson,PUMA,Pizza Hut,DJI,and thousands of other brands and services across the

5、 world in sectors such as Retail,Consumer Packaged Goods(CPG),Travel and Transport,Sports and Entertainment and Utilitiesin their journey towards AI-leveraged,loyalty building,omnichannel customer engagement.Customer Loyalty Index 2024 Global3MethodologyThe research was conducted by Opinion Matters,

6、among a sample of 10,041 General respondents across the UK,USA,Germany,and Australia.The data was collected between 12.06.2024-17.06.2024.Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.Opinion M