1、Travel horizon:September-December 2024Long-Haul Travel Barometer 3/2024ContentsTravel Intentions and BarriersPage 04Planning DetailsPage 10Attitudes Towards Responsible Choices Page 17MethodologyPage 03MethodologyMethodologyData collection period5-18 August 2024Travel horizon:September-December 2024

2、Analysed samplesTotal respondents:7,000Respondents likely to travel to Europe:2,737Australia(324),Brazil(502),Canada(398),China(820),Japan(190),St.Korea(266),US(237)Respondents likely to travel long-haul but not to Europe:1,501Australia(319),Brazil(189),Canada(220),China(89),Japan(146),St.Korea(336)

3、,US(202)Long-Haul Travel Barometer 3/2024Significant changesThe significant changes,indicating year-on-year increases or decreases,are marked with the following symbols:Increase Decrease TargetPotential travellers from Australia,Brazil,Canada,China,Japan,South Korea(new market)and the US.Method1,000

4、 online interviews with national representatives(18-70 years old),per market,per wave.FrequencyInterviews are conducted 3 times per year and provide insights into the travel horizons:January-December,January-April,May-August and September-December.The survey is meant to gauge travellers attitudes an

5、d intentions and not to quantify demand levels.Travel intentionsand barriers01Travel horizon:September-December 2024Sample size per market 1,00040%83%48%39%33%27%23%17%18%5%19%22%32%33%20%13%41%12%33%39%35%40%57%70%Totalsample*CHINABRAZILCANADAAUSTRALIAST KOREAUSJAPANDo not intend to travellong-haul

6、Intend to travel long-haul,not EuropeIntend to travel long-haul to EuropeTravel sentiment to Travel sentiment to E Europe softens in the final urope softens in the final months of 2024months of 2024 40%of prospective travellers in overseas markets plan to visit Europe between September and December