1、Omnichannel for Consumer Products:10 Ways to Build Consumer EngagementINSIGHTS FROM:Omnichannel for Consumer ProductsTable of Contents 3 Direct Engagement for Consumer Products5 Current Trends and Challenges for Consumer Products8 The Importance of a First-Party Data Strategy 10 Creating Value Excha

2、nges throughout the Customer Journey11 Powering Direct Consumer Engagement with Omnichannel Personalization and AI14 10 Ways to Drive Omnichannel Customer Engagement25 COmnichannel for Consumer ProductsDirect Engagement for Consumer Products Todays market is highly competitive and digitally driven,w

3、ith consumers demanding personalized experiences across channels.Your consumers attention is difficult to capture,as they seek out product information,reviews,and offers whether theyre in store or online.Consumers also expect you to respect their privacy,support sustainability,and understand who the

4、y are as individuals.Isnt that too much to ask of a consumer products(CP)brand?Well,consumers certainly dont think so.According to Emarsys Customer Loyalty Index 2023,the percentage of global consumers who said they were“loyal”to certain retailers dropped from 76%(2022)to 66%(2023).This show of decr

5、eased confidence has been ushered in by price hikes,continued supply chain issues,and ongoing volatility in the global economy.First-party data has become the key to creating tailored,relevant consumer engagement,giving brands direct influence and control over driving consumer loyalty.But what are C

6、P brands to do,when theyve traditionally relied on partner retailers and third parties to provide them with insights into consumer behavior?Direct engagement with the consumer is centered around building direct relationships with consumers.68%Only 2%of consumer products companies surveyed said that