1、Seizing Opportunities for a Winning Future China Consumer Sentiment Report on AI 2024 October 2024 By Cinthia Chen,Zhan Sun,Charles Zhang,Stacey Li,and Jane Xu1 SEIZING OPPORTUNITIES FOR A WINNING FUTURE While the age of AI is well and truly here,many businesses are struggling to keep pace with new

2、models exhibiting enormous leaps in capability within short time spans.AI investments are also prohibi-tively costly and may affect the current talent pool and business processes.As such many businesses have adopted a wait-and-watch approach,instead of formulating forward-looking AI strategies.On th

3、e other hand,consumers have embraced AI with proactive enthusiasm.They are not only happy to try what is on offer but are also looking forward to experimenting with more advanced AI functionalities.This was the key insight offered by a survey of 3,000 Chinese consumers conducted by BCGs Center for C

4、ustomer Insight(CCI)to unpack the extent to which Chinese consumers understand AI,as well as what their concerns are.This research can help Chinese businesses gain a deeper understanding of consumers excitement about AI,better address their concerns,and help them tap into AIs potential.Five days aft

5、er its release,ChatGPTs user registration exceeded one million.Two months later,the number of active users surpassed 100 million,making it the applica-tion with the fastest user growth ever in history.This points to the relatively higher awareness regarding generative AI(GenAI)across the world.A BCG

6、 CCI survey of 21,000 consumers from 21 countries,released earlier this year,also showed that consumers in China are most excited and positive about AI compared to other countries.As such businesses stand to gain much from understanding how Chinese consumers are perceiving AI.(See Exhibit 1.)Exhibit