1、KPMG.Make the Difference.KPMG 2024 Consumer and Retail CEO Outlook KPMG I a turbulent landscape of geopolitical shocks,economic uncertainty and pressure on consumer spending,CEOs in the consumer and retail(C&R)sector are demonstrating a surprising resilience and cautious optimism,as revealed in the

2、KPMG 2024 Consumer and Retail CEO Outlook.There are multiple explanations for this,but the first one is that C&R CEOs have become masters at navigating change especially through the COVID-19 pandemic and the subsequent geopolitical challenges and their impacts on supply chains and inflation.C&R CEOs

3、 have also had to adapt quickly to the evolving demands from customers and technology developments,transforming operating models and accelerating digitization in response.But the challenges are far from over.Geopolitical uncertainty clouds CEOs visibility over global operations,with ongoing supply c

4、hain and customer disruptions expected.While big investment decisions may be necessary,they are harder than ever.Despite having more data on consumer behaviors than ever before,C&R leaders face a“too much data,not enough insight”problem,struggling to gain the deeper understanding needed to succeed.T

5、his is also where the importance of a diverse and inclusive workforce comes into focus.To truly understand and respond to the needs of a diverse consumer base,C&R businesses need a workforce that reflects this diversity at all levels.C&R CEOs are also prioritizing workforce growth,with almost all pl

6、anning to increase headcount over the next three years.Most believe that generative AI(Gen AI)will not reduce the number of jobs,but upskilling will be necessary.The prevailing mood in the boardroom may be cautiously optimistic,but there is no shortage of issues to test a CEOs resolve.They see growt