1、A Report by Launchmetrics Actionable Data and Insights for Black Friday,Cyber Monday and BeyondHoliday Marketing 2024 IntroductionLast year,Black Friday sales rose by 9%to$16.4 billion in the US alone.Meanwhile,Cyber Monday hit$12 billion in sales,marking a 6.1%year-over-year increase.Black Friday a

2、nd Cyber Monday(BFCM)have long been recognized in the U.S.as the kick-off moment to the holiday shopping seasonbut its no longer a US-only phenomenon.Retailers and brands across the globe have jumped on the pivotal commercial opportunity,meaning that international Black Friday sales have grown by 8%

3、to$70.9 billion in the past year.Generating a high sales volume has long been the main focus for brands and retailers during this peak shopping season,but its also a pivotal opportunity for long-term brand performance by enhancing relationships with customersespecially for big players in the Fashion

4、,Lifestyle and Beauty(FLB)industry.In FLB alone,brands generated an impressive total of$1.45B in Media Impact Value(MIV)through marketing and PR efforts for BFCM and Holiday last yearand so,its no surprise that major investments continue to be made to capture and convert audiences.Despite this,many

5、professionals still wonder.Holiday Marketing 2024$16.4 billionU.S.2023In Black Friday Sales$12 billionIn Cyber Monday Sales8%International Black Friday sales growthGlobal 2023$1.45 billionMIV generated by FLB brands during BFCM and Holiday“Are my marketing dollars being well spent?”“Am I executing t

6、he right strategy for my brand?”To answer these questions,weve surveyed hundreds of professionals across the FLB sector and analyzed past global campaign data to equip marketing and PR leaders with essential insights.This report aims to help teams not only gear up for the most anticipated shopping s