1、The State of Email in Lifecycle Marketing ReportData,trends,and expert insights that reveal how marketers use email across the customer journey.2024 EditionIn this report,youll learn:Chapter 1:How marketers use email in the customer journeyChapter 2:Which KPIs marketers care aboutChapter 3:Personali

2、zation in the customer journeyChapter 4:Lifecycle priorities for the next 12 monthsChapter 5:What to do nextThe State of Email in Lifecycle Marketing Report2Understand emails role in lifecycle marketing this yearAcquisition is exciting,but lifecycle email supports retention and engagement for busine

3、ss sustainability.Read on to learn how nearly 1,000 marketers surveyed between January 29th and February 29th of 2024 use email in lifecycle marketing.Plus,get commentary from six industry experts on what to do in the year ahead.61%Not Litmus customers39%Litmus customersSoftware+TechnologyMarketing/

4、PRRetailFinancial servicesTop Industries 500 employees40%LocationGlobally18%13%Europe(excl.UK)United States52%Respondents marketB2B,B2C,or both77%Who responded to our survey?The State of Email in Lifecycle Marketing Report3Chad S.WhiteHead of Research at Oracle Digital Experience Agency and author o

5、f Email Marketing RulesDrew PriceCo-Founder at JRNY PPLJaina MistryDirector of Brand and Content Marketing at LitmusRamli JohnContent Director at Appcues and author of Product-Led OnboardingDan OshinskyConsultant at Inbox CollectiveCourtney GrabSenior Customer Marketing Manager at LitmusMeet the exp

6、ertsThe State of Email in Lifecycle Marketing Report4Chapter 1 Why arent more teams using lifecycle marketing?Less than half of marketers use lifecycle and onboarding emails,which means theres huge untapped potential for customer retention and engagement.Growth has been a top priority,but the tides