1、A Retailers Guide To The 2024 Holiday SeasonLessons From 2023 To Develop Long-Term Customer Engagement And LoyaltyThe holiday season is a make-or-break period for the retail industry,driving a significant portion of annual revenue for many verticals.Preparation is crucial,and by analyzing consumer b

2、ehavior and trends from the previous year,retailers can better prepare for the challenging months ahead.Based on data from Bizrate Insights,this report examines the 2023 holiday shopping experiences of US consumers.Our findings provide valuable insights for retailers and brands to help develop strat

3、egies for the 2024 holiday season.By understanding last years consumer patterns and preferences,businesses can position themselves to capitalize on opportunities in the coming season.Happy reading,and wishing you a prosperous 2024!Lindsay Martinez SVP,Client Experience&Marketing Bizrate InsightsVISI

4、ON REPORTA Retailers Guide ToThe 2024 HolidaySeasonLessons From 2023 To Develop Long-TermCustomer Engagement And LoyaltyOctober 10,2024By Sucharita Kodali,Fiona Swerdlow with Keith Johnston,Delilah GonzalezSummaryFor many retailers,end-of-year holidays account for a significant percentage ofannual s

5、ales and revenue.This report reviews how US consumers experiencedholiday shopping in 2023,including findings from research partner Bizrate Insights.Italso highlights initial indicators for consumer sentiment for end-of-year holidayshopping in 2024.This research helps retailers and consumer-focused b

6、randmanufacturers plan for the 2024 holiday season in areas like marketing,fulfillment,customer care,and security.2024 Forrester Research,Inc.All trademarks are property of their respective owners.For more information,see the Citation Policy,contact ,or call+1 866-367-7378.1Started months in advance