Omida:2024捆绑销售对全球流媒体市场的影响研究报告(英文版)(36页).pdf

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Omida:2024捆绑销售对全球流媒体市场的影响研究报告(英文版)(36页).pdf

1、Copyright 2024.All rights reserved.Informa Tech,a trading division of Informa PLCBundlings Impact on the Global Streaming MarketMaria Rua Aguete,Senior Director,Media&EntertainmentSarah Henschel,Principal Analyst,Media&EntertainmentMax Signorelli,Principal Analyst,Media&EntertainmentJuan Villegas Le

2、yba,Research Analyst,Media&EntertainmentTony Gunnarsson,Principal Analyst,Media&EntertainmentAdam Thomas,Senior Principal Analyst,Media&EntertainmentJun Wen Woo,Senior Analyst,Media&EntertainmentSam Nkwam,Research Analyst,Media&EntertainmentDaoud Jackson,Senior Analyst,Media&EntertainmentRob Moyser,

3、Senior Analyst,Media&EBundlings Impact on the Global Streaming Market|April 2024Copyright 2024.All rights reserved.Informa Tech,a trading division of Informa PLCPage 2Information Classification:GeneralMeet us at#IBC2024Bundlings Impact on the Global Streaming Market|April 2024Copyright 2024.All righ

4、ts reserved.Informa Tech,a trading division of Informa PLCPage 3Information Classification:General Executive summary Bundling avenues and implications Pay TV,telcos,and mobile operators Online channel aggregators Consumer goods and devices Credit cards and banking Co-subscription services SVOD opera

5、tor views on bundling Local operator service bundling case studies AppendixContentsPage 4Copyright 2024.All rights reserved.Informa Tech,a trading division of Informa PLCCopyright 2024.All rights reserved.Informa Tech,a trading division of Informa PLCPage 4Executive summaryCopyright 2024.All rights

6、reserved.Informa Tech,a trading division of Informa PLC“The direct,aggregated or promotional/discounted sale of,or facilitating of payment for,a paid online video subscription through an operator or platform.”Omdia definition of bundlingBundlings Impact on the Global Streaming Market|April 2024Copyr

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