1、simon-Global streaming study 2024:Unlock the future of streamingDiscover trends,market dynamics,and commercial strategies to drive growthSimon-Kucher|The Global Streaming Study 2024 2Welcome to Simon-Kuchers Global Streaming Study 2024.Our study reveals that global streaming markets continue to grow

2、,with a 25%increase in subscriptions per person and a 35%increase in screen time.Paid subscriptions dominate,making up 50%of total streaming time.However,many consumers report feeling overwhelmed by the number of subscriptions they maintain and the associated costs.Differentiation through unique con

3、tent is crucial as providers are perceived similarly in other respects.Content-related reasons are a key driver of subscription cancellations.This emphasizes the need for compelling offerings to retain customers and compete with other channels,such as social media.The study highlights that while the

4、 market is growing,the pace has slowed,indicating a maturing industry.Commercial strategies such as ad-supported packages are effective in attracting new subscribers and reducing churn.Additionally,integrating gaming into streaming services presents a new avenue for growth,particularly in markets li

5、ke China and Brazil.As the streaming industry continues to innovate,strategic adaptation to these trends will be crucial for sustained growth.3Simon-Kucher|The Global Streaming Study 2024 Table of ContentsExecutive summary4Trends in streaming behavior8Key current streaming market dynamics15Commercia

6、l levers for the future31Methodology50About Simon-Kucher53Simon-Kucher|The Global Streaming Study 2024 4Executive summaryiStock/PeopleImages5Executive summarySource:Simon-Kucher Global Streaming Study 2024,globally n=12,163Trends in streaming behavior:The global streaming market is still growing wit