1、IZEA INSIGHTS SPECIAL REPORTMARCH 20242024 Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.Bulletproof+rob.rast US EDITIONEat YellowStone+cowgirl.caitFor the third consecutive year,we surveyed over 1,200 U.S.-based consumers to help understand their sentiments around influencer marketing and s

2、ee how those thoughts differ between age and sex.BACKGROUNDOffer valuable insights for our partners overseeing the promotion of products and services across digital platforms.Provide education and support to decision-makers who must stay updated on trends in social media and the Creator Economy for

3、effective business operations.Assist all parties in understanding the evolving dynamics of social media preferences and influencer reach,guiding them on effective ways to engage with consumers.GOALSAll product names,logos,and brands are the intellectual property of their respective owners.All compan

4、y,product,and service names used in this report are for identification purposes only.Use of these names,logos,and brands does not imply endorsement or partnership.Yelp+lifeonabanjoSexAge1,217 Qualified Internet UsersAll respondents were required to have an internet connection in order to participate

5、 in the survey.United StatesGeographyData Gathered12/27/2312/28/23TOU.S.Social Media UsersSample Population0%10%20%30%40%50%60%MaleFemale52.0%48.0%0%5%10%15%20%25%30%18-2930-4445-606025.3%27.1%27.3%20.3%Q:Which social media platforms do you regularly use?0%10%20%30%40%50%60%70%80%90%FacebookYouTubeI

6、nstagramTikTokXSnapchatPinterestLinkedIn27%29%30%30%38%57%74%77%24%31%31%36%39%55%74%78%25%31%31%36%36%58%76%81%202120222023More than 50%of all respondents regularly use Facebook,YouTube and Instagram.All RespondentsTikTok through the yearsGen Z leads TikTok usage,but ages 30-60 show steady growth o