1、IZEA INSIGHTS SPECIAL REPORTSeptember 2024Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.MEXICO EDITIONWe surveyed over 1,000 Mexico-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sexes.BACKGROUNDOffer v

2、aluable insights for our partners overseeing the promotion of products and services across digital platforms.Provide education and support to decision-makers who must stay updated on trends in social media and the Creator Economy for effective business operations.Assist all parties in understanding

3、the evolving dynamics of social media preferences and influencer reach,guiding them on effective ways to engage with consumers.GOALSMEXICO SOCIAL MEDIA USERS1,052 RespondentsAll respondents were required to have an internet connection and be a social media user in order to participate in the survey.

4、GEOGRAPHYDATA GATHEREDTOMEXICOGEOGRAPHYDATA GATHERED5/30/245/31/240%10%20%30%40%50%60%18-2930-4445-60+53%24%23%SEX0%10%20%30%40%50%60%MaleFemale48.9%51.1%AGESAMPLE POPULATIONOur findings in this report reveal significant trends in influencer marketing and social media usage in Mexico.Facebook and Yo

5、uTube are the most widely used platforms,followed by TikTok and Instagram.Trust in influencer recommendations is bolstered by positive experiences with past recommendations,authenticity,and product use,driving consumer behavior and purchase decisions.Social shopping features are widely accepted amon

6、g all age groups,and influencer advertising is more effective than traditional methods.These insights highlight the evolving landscape of digital marketing,emphasizing the importance of authentic and relatable content in influencing consumer behavior.SUMMARY OF FINDINGSPLATFORM USAGEQ:Which social m