1、1The road to 30%trade-inand beyond2Con tents304061408IntroductionThe current situation Reaching 30%with PandasCurrent processes vs new processesIn-store trade-in08Online trade-in09The 30%action plan104IntroductionAt the end of June 2023,BT Group,Globe Telecom,GO Malta,Iliad,KDDI,NOS,Orange,Proximus,

2、Safaricom,Singtel,Tele2 and Telefonica 12 of the worlds leading mobile network operators(MNOs)committed that,by 2030,the number of used mobile devices collected through operator take-back schemes will amount to at least 20%of the number of new mobile devices distributed directly to customers,with so

3、me even committing to a target of 30%.The pledge,led in partnership with the GSMA,is a huge step towards net zero and turning the device economy circular.Notably,T-Mobile has further committed to achieving net-zero emissions across its entire carbon footprint by 2040,underscoring the industrys dedic

4、ation to sustainability.On the surface,this commitment appears straightforward.According to our research,8 out of 10 households have a perfectly working phone that is not being used,while every two-person household has three to four phones.The GSMA puts the figure at five billion dormant phones.Enco

5、uraging even a fraction of these phone owners to trade in their devices could have a substantial impact.Moreover,MNOs,tech retailers,original equipment manufacturers(OEMs),and consumers increasingly recognize the importance and urgency of contributing to a more circular economy.Despite a concerted e

6、ffort from the industry and a notable shift in consumer attitudes towards second-hand devices and trade-in as a whole,there is still much work to be done,especially in Europe,where trade-in rates are as low as 6%.Many consumers still lack faith We want consumers to treat their devices like they trea