1、Bridging the gap between promise and privacy/AI in Australia2Bridging the gap between promise and privacy/AI in AustraliaAs Artificial Intelligence(AI)continues to integrate into everyday life,Australians find themselves balancing optimism for its potential benefits with significant privacy concerns

2、.Recent research highlights this duality,showcasing both the apprehensions and the anticipated advantages of AI.Moreover,it underscores how AI itself might offer solutions to these privacy issues,fostering a more secure and trusted environment.The data has been pulled from our dentsu DISCUS study.Th

3、is study survey 400 Australians a week.The data used in this report was taken from 1,600 Australians as of February 2024./AI in Australia314%26%25%35%Gen Z(16-27)Millennials(28-41)Gen X(42-56)Boomers+(57+)18%20%22%31%30%Highschoolor lessCertificateAdvancedDiplomaBachelorDegreePost-Grador aboveHighly

4、 concerned with my lack of understanding of AI,by generationHigh level of understanding of AI,by level of educationTransparent data usage,equitable treatment,robust defense against attacks,and strong privacy protections are crucial in AI development.This is essential as 35%of Boomers and 26%of Mille

5、nnials express high concern about their lack of understanding of AI,highlighting a need for clear communication and education.0%10%20%30%40%50%Personalisedrecommendationsand suggestionsProduct or servicepurchaseCustomer serviceand supportProduct or serviceavailabilityBilling and paymentinquiriesOrde

6、r tracking anddelivery updateReturns andexchangesProviding feedbackon products andservicesGen Z(16-27)Millennials(28-41)Gen X(42-56)Boomers+(57+)Millennials and Gen X show the highest inclination towards adopting AI-powered virtual assistants for various services,reflecting their comfort with techno