1、2024STATE OFMARKETING AI REPORT2024,Marketing AI Institute,All Rights Reserved.2024 STATE OF MARKETING AI REPORT2TABLE OF CONTENTS We Must Accelerate AI Literacy for AllNow.3 Executive Summary.4 Methodology.8 The Respondents.9 Roles.9 Areas of Marketing.9 Industry.10 B2B vs.B2C.10 Revenue.11 Employe

2、es.11 Key Findings.12 Understanding of AI.12 Importance of AI to Marketing.13 Marketing AI Outcomes.14 Stage of Marketing AI Transformation.15 AI Automation.16 Role in Evaluating and Purchasing Marketing AI Technology.17 Marketing AI Confidence Level.18 Barriers to Marketing AI Adoption.19 Marketing

3、 AI Education and Training.20 AI Ownership.21 AIs Impact on Marketing Jobs.22 Personal Use of AI Tools.23 Generative AI Licenses.24 Favorite AI Tools.25 Generative AI Policies.26 AI Ethics Policy.27 AI Councils.28 AI Roadmaps.29 Feelings on AI.30 AI Concerns.31 AI Excitement.32 Preferred Ways to Adv

4、ance AI Knowledge.33 Final Thoughts.34 About Salesloft.35 About Marketing AI Institute.352024 STATE OF MARKETING AI REPORT3We Must Accelerate AI Literacy for AllNowA Letter from Paul RoetzerFounder&CEO,Marketing AI InstituteThe fourth-annual State of Marketing AI Report proves that its never been mo

5、re important to accelerate AI literacy for all,as urgently as possible.This years research is our most expansive yet,containing data from almost 1,800 marketing and business professionals on how they use AI.And the picture it paints makes it very clear were at a crossroads.Our respondents are largel

6、y eager and excited to embrace AI.Many of them are actively infusing it into their work and piloting it at their companies.But their companies are failing to adequately support them,with the vast majority lacking AI training and education.Few provide guidance and policies to employees to foster AI a