1、 2024 Boston Consulting Group1For the CEOWill India be the worlds next great growth engine?It is a question globally minded CEOs cannotignore.India is currently the fastest-growing major economy on the planet,with some forecasts calling for itto overtake Germany and Japan to become the worlds third

2、largest by 2027.Unlike its aging big-economy counterparts,over half of Indias 1.4 billion-strong population is under the age of thirty,priming it to reap demographic dividends for years to come.The ongoing realignment of globalThe CEOs Guide to IndiaSEPTEMBER 23,2024 By Patricia SabgaREADING TIME:15

3、 MIN 2024 Boston Consulting Group2supply chains continues to work in the countrys favor,while its world-class digital publicinfrastructure is further distancing it from other emerging markets.Throw in an infrastructure building spree,an upturn in the real estate market,and a more business-friendly p

4、olicy environment,and the case for prolonged,sustained economic growth in Indiabecomes even more compelling.But for all its macroeconomic mojo,Indias granular complexities make it a tricky place to dobusiness.“In India,the macro and the micro dont talk to each other,and this traps a lot ofmultinatio

5、nal corporations,”says Janmejaya Sinha,a BCG managing director and senior partnerand the firms India chair.“Its getting easier to do business in India,but its not easy.”FIVE ACTIONS FOR NAVIGATING INDIA SUCCESSFULLY One reason doing business in the country continues to be tough,says Sinha,is that th

6、e states holdconsiderable sway over the business environment.“India has 28 states with double the population ofthe European Union but with the same level of complexity,”he says.And like other fast-growing economies,India could stumble due to factors within and beyond itscontrol,such as volatile ener