1、STATE OF THE ECOMMERCE INDUSTRYInsights from both marketers and consumers 020310TABLE OF CONTENTS24Executive summaryA rising tide for the ecommerce industry:Positive trends across key growth driversThe influence gap:weighing marketing priorities vs.consumer demandKey takeways26About this studyDespit

2、e lingering fears of a recession and financial uneasiness due to inflation,new research reveals ecommerce giants are forecasting robust growthand many consumers wont be slowing down their spending anytime soon.Defying global economic headwinds,two recent global surveysone of over 1,400 ecommerce ret

3、ail executives and marketers at businesses with over$30 million in revenue,and another of over 800 consumersreveal the future is bright for leading ecommerce brands.But ecommerce success is not guaranteed.Though large brands are reporting promising performance,marketers must successfully capture sho

4、ppers attention and engage them in an increasingly crowded digital landscape where consumer behavior has shifted over recent years.EXECUTIVE SUMMARY02EXECTIVE SUMMARYA RISING TIDE FOR THE ECOMMERCE INDUSTRY:POSITIVE TRENDS ACROSS KEY GROWTH DRIVERSWhile driving revenue is the bottom-line goal for mo

5、st brands,understanding other market factors such as pricing,profits,margins,costs,discounting,and hiring plans all contribute to the bigger picture of how the ecommerce sector is faring.03A RISING TIDE FOR THE ECOMMERCE INDUSTRYConsumer&Retailer YOY forcasted spending and revenue changeKlaviyo 2024

6、 state of ecommerce consumer survey Q11:Please indicate how your spending for x products will change from last year to this year.(n808)Company survey Q14:Please indicate by what degree you think your companys annual revenue will change from last year to this year.(n1402)Our findings indicate positiv