Valtech:2024大规模个性化研究报告:如何利用AI提高营销效果并构建品牌忠诚度(英文版)(16页).pdf

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Valtech:2024大规模个性化研究报告:如何利用AI提高营销效果并构建品牌忠诚度(英文版)(16页).pdf

1、Personalization at ScaleHow AI can improve marketing and build brand loyaltyBrands face unique hurdles in managing vast content repositories and effectively utilizing data for personalized marketing initiatives.Despite access to large datasets,many struggle to extract actionable insights and deliver

2、 content that resonates with clients on a personal level.To overcome these challenges,companies are integrating sophisticated content supply chain methodologies with AI technologies.These innovative strategies optimize content workflows,automate tasks and leverage predictive analytics to enable proa

3、ctive engagement with clients.Centralizing the content supply chain and leveraging AI-powered content automation tools streamlines content creation,management and distribution processes.Predictive analytics algorithms forecast future customer behavior,allowing brands to craft personalized experience

4、s that foster unwavering loyalty.Real-time monitoring and meticulous budget management ensure timely content delivery within allocated resources,maximizing return on investment.Successful brands navigate implementation challenges effectively by leveraging cross-functional expertise and strategic par

5、tnerships.By embracing a holistic approach to personalization and integrating AI technologies,companies can elevate themselves by delivering tailored,highly personalized experiences that resonate deeply with their discerning clientele,ultimately driving substantial business expansion and solidifying

6、 their position as industry leaders.This whitepaper delves into the core of these critical business challenges associated with scalable personalization,offering insights into the strategies employed by teams to address them.It explores how the integration of content supply chains,bolstered by the ca

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