1、 The Voice of Digital Leaders in Manufacturing 2024Survey ReportIntroduction3Organizing investments around digital ambitionsChapter 17Business strategies for future changeChapter 223Trends defining the industry in 2024Chapter 341Expert insightsChapter 453Executive summary59About63ContentsWelcome to

2、the third issue of our annual report,The Voice of Digital Leaders in Manufacturing.12The Voice of Digital Leaders in Manufacturing 2024Survey ReportValtech|CopperbergContentsIntroduction34The Voice of Digital Leaders in Manufacturing 2024Survey ReportValtech|CopperbergIntroductionWelcome to the thir

3、d issue of our annual report,The Voice of Digital Leaders in Manufacturing,a collaborative study between Copperberg and Valtech.In this edition,we surveyed visionary leaders from B2B manufacturing across the globeand the results paint a comprehensive overview of the current state of digital transfor

4、mation in the industry.One of the clear findings of this survey is that the most significant digital growth for manufacturers in 2024 is expected in the aftermarket.Traditional channels,like distributors and sales representa-tives remain dominant,however,the largest growth is expected in ecommerce a

5、nd customer portals.Are manufacturers gearing up to unlock the potential of these online channels?Especially while integrating commerce and digital services?That is the big question that this report will answer.In a global economic landscape marked by uncertainty and inflation,the industrial manufac

6、turing sector faces a dual challenge:embracing digital transformation while navigating the hype surrounding AI and servitization.While these technologies offer promising opportunities,manufacturers must carefully manage expectations and adapt to shifting market conditions.Organizations are currently