1、Did you know?Though consumers are watching their spending,travel is still an area they are willing to spend,and even splurge.US consumers will spend 6%to 13%more on travel in 2024 compared with last year,per a May 2024 report by Deloitte.Undeterred by inflation and rising interest rates,consumers wi

2、ll prioritize experiences like concerts and sporting events.In this infographic,we dig into consumers travel motivations,spending trends,and shifting buying behavior to help advertisers better engage with this jet-setting audience.Travel Industry Outlook 2024:How Advertisers Can Capitalize on the Re

3、siliency of TourismS N A P S H O TA U G U S T 2 0 2 42024 is already a strong year for travelThe big pictureWhat we expectCopyright 2024,EMARKETER Inc.All rights reserved.Page 1Q1 2024 broke records in travel.The quarter saw an all-time high of 15.9 million Americans who traveled internationally,acc

4、ording to the Mastercard Economics Institute.46%of US travelers said they are at least somewhat likely to adjust their travel plans due to inflation,per Forbes Advisor.Made possible byAmong those who would make travel changes,Nine of the last 10 record-setting spending days in the airline and global

5、 cruise industry were in 2024.Global travel is also showing signs of a strong rebound post-pandemic.The organization expects this years international arrivals to grow 2%above 2019 levels.In Q1 2024,more than 285 million people from around the world traveled internationally,marking a 20%increase from

6、 the year prior,per a May 2024 finding by UN Tourism.International Tourist Arrivals%change over 2019,2021-2024Four in 10 plan to travel more than they did last year.19%18%14%would take fewer trips,would drive instead of flying,andwould shorten the duration of their trips.WorldEuropeAsia and the Paci