1、2024 Digital Advertiser Holiday PlaybookHow to and Holida y SalesAmplify Ad PerformanceTable of Contents01HOLIDAY 2024 SHOPPING TRENDS02AD PLATFORM BEST PRACTICES FOR A WINNING 2024 HOLIDAY SHOPPING SEASON03CREATIVE EXECUTION PRO TIPS04SET YOUR CAMPAIGNS UP FOR SUCCESS:MILESTONES FOR HOLIDAY PLANNIN

2、G05UNBOXING AD CONTENT INSPIRATIONIts about that time again:Time to hang your campaign strategies by the mantle,decorate your media buying for budget efficiency,and leave out the ultimate treats for your holiday shoppers.Lets deck the halls with compelling ad creative to inspire shopping throughout

3、the digital journey while creating customers for life.The Smartly team has pulled together this comprehensive Playbook to empower digital advertisers.Youll gain insights with the trending knowledge required to understand this years holiday shopping behaviors,tap into platform and creative practices,

4、and set up ad content strategies with unboxing-inspired video examples for your upcoming holiday campaign.HOLIDA Y 2024 SHOPPING TRENDS:101By The Numbers:To make the most of the holiday shopping surge,retail brands need to advance their advertising strategies to reflect the demands of the social sho

5、pper.Last year was a strong performing holiday season for marketers,and the momentum is expected to continue into 2024.According to Bazaarvoice,55%of shoppers are getting a jump on their gift-giving brigade beginning in October or earlier,with 37%starting in September or earlier and 23%in August or

6、earlier.55%37%23%Starting in OctoberStarting in SeptemberStarting in August02Holiday 2024 Shopping TrendsUS holiday sales were$964B in 2023(+3.8%compared to 2022)despite consumer financial constraints.Source:National Retail Federation964B$96B Source:Statista ForecastsIn 2024 the total value of retai