1、BENDING REALITY2Table of ContentsMethodology01Our Trend MethodologyResearch MethodologyIntroduction02Bending RealityTrend Themes03 Bending Emotions Bending Communities Bending Relationships04Your Shopping List34810152025Whats Next 2024|Shopping Trend Report3Why TikTok Trends?TikTok trends emerge dir

2、ectly from our community,both reflecting and shaping culture.Trends are the context,language,and formats that enhance understanding and contribution to TikToks unique creative fabric.TLDR;Use trends to make more creative that resonates;we got you!We define trends based on their impact and lifespan,a

3、nd through our Speeds of Culture methodology,we make a key distinction between whats trending now(in the short-term)vs.being on-trend(in the long-term)to equip creative campaigns of all sizes.Check out Whats Next 2024 In Action as we highlight how brands are actively tapping into some of our biggest

4、 trend predictions+some bonus signalsWant to learn more about Trends?Check out our Trend Dashboards on the TikTok Creative CenterRead our Trend Reports in the Trends Hub on the TikTok Creative CenterCurious what we predicted for 2024,last year?TikTok Speeds of CultureOur Trend MethodologyWhats Next

5、2024|Shopping Trend Report4Research MethodologyThis report is heavily supported by data from the Global TikTok Marketing Science team gathered across multiple third party commissioned research studies utilizing mixed methods approaches often including quantitative online surveys,exposure to stimuli

6、in a mock TikTok environment,and/or advanced analytics.In this report,weve focused on studies from 2022 2024,which are most relevant,innovative,and speak to the larger trend forces at play in 2024.Research StudyMarketsSourceMethodologyTikTok as aDiscovery EngineBrazil,Canada,Germany,Indonesia,Japan,