1、Circana|Inclusive Beauty Drives Sales|Page 1INCLUSIVE BEAUTY DRIVES SALESInclusive Beauty Drives SalesAn AI-Powered Road Map for the Beauty IndustryCircana|Inclusive Beauty Drives Sales|Page 2INCLUSIVE BEAUTY DRIVES SALESThe beauty industry has always had an outsized impact on inclusion because it s

2、ets a standard for beauty and influences how individuals perceive themselves.Today,many people still dont feel like they are represented in health and beauty ads,and 45%of Gen Z and 50%of millennials say they would stop using a beauty brand if it was not inclusive or socially responsible,according t

3、o one study.Its safe to say that consumer expectations about inclusivity that is,the depiction of people of all genders,gender expressions,races,skin tones,ages,body sizes,abilities,and sexual orientations portrayed in an accurate and representative way have never been higher.But being inclusive isn

4、t just the“right thing to do.”Because of work Circana has done with SeeMe Index,an organization that defines itself as a data-driven source of truth that helps empower brands and consumers to live inclusively,theres data that shows beauty brands with higher inclusivity scores on the SeeMe Index for

5、Beauty grow faster than their less inclusive counterparts.There are,of course,fundamentals such as product quality,distribution,pricing,marketing,and more that propel a brands success.But measurable brand inclusivity hasnt been very tangible until now.By combining SeeMe Indexs AI-powered brand inclu

6、sivity methodology alongside Circanas Complete Beauty sales data,its possible to conclude that more inclusive brands drive sales.In particular,brands that have earned SeeMe Indexs Certified Inclusive designation grow faster.Luckily,there are several steps brands can take to become more inclusive,and