1、Table of ContentsFitness Segment Back In Shape3Stability Is The Name Of The Game3Leaning Into Evolving Consumer Preferences4Late Afternoon And Evening Visits On The Rise4Evening Workouts Provide Gains5Young Gym-Goers Driving Success7Attracting Niche Markets8Striding Towards Success8Pickleball Craze

2、Sends Visits Soaring10Something For Everyone11This report excludes locations within Washington state due to local legislation.2024 Placer Labs,Inc.|More insights at placer.ai|2Fitness Segment Back In ShapeThe Fitness industry was a major post-pandemic winner.Visits to gyms across thecountry surged a

3、s stay-at-home orders ended and people returned to their in-personworkout routines.And even as consumers reduced discretionary spending in the faceof inflation,they kept going to the gym finding room in their budgets for the chanceto embrace wellness and get in shape while interacting with other peo

4、ple.But no category can sustain such unabated growth forever and as the segmentinevitably stabilizes,gyms will need to stay nimble on their feet to maintain theircompetitive edge.This white paper takes a closer look at the state of Fitness as the category transitionsinto a more stable growth phase f

5、ollowing two years of outsize post-pandemicdemand.The report digs into the location analytics to reveal how the Fitness spacehas changed and what strategies gyms can adopt to stay ahead of the pack.Stability Is The Name Of The GameMonthly visits to the Fitness category have grown consistently year o

6、ver year(YoY)since early 2022,when COVID subsided and gyms returned to full capacity.And thesegment is still doing remarkably well.Even in January and March 2024 when visitswere curtailed by an Arctic blast and by the Easter holiday weekend YoY Fitnessvisits remained positive,despite the comparison