1、Creating a Culture of IFresh ConsultingTable of ContentsIntroductionCapturing Varying Types of InnovationFreshs Innovation MethodologyTools and SystemsPeople and CultureProcess and ImplementationUnifying Your Innovation Approach3623253138403IntroductionAll organizations need to build an innovative i

2、nfrastructureincluding tools,systems,people,culture,and processto be competitive in the modern marketplace.This rapid rate of technological innovation and competitiveness in our global economy is best exemplified by this staggering fact:only 52 companies remain on the Fortune 500 lista list of the 5

3、00 biggest companies by annual revenuesince its inception in 1955.1 Comparing the 40 years from 1955 to 1994,with the following two decades,we can see the rate at which new companies have joined has nearly doubled.2Clearly,the rate at which companies need to adapt to change is increasing.Still,many

4、organizations struggle to derive effective results from innovation efforts.Teams burn through resources,and leaders watch other organizations increase their competitive advantage by unlocking innovation within their industry,or in new markets.Then,when innovation efforts are recognized as failures,i

5、t can be difficult to build organizational momentum to reinvest in future endeavors.1 https:/www.aei.org/carpe-diem/only-52-us-companies-have-been-on-the-fortune-500-since-1955-thanks-to-the-creative-destruction-that-fuels-economic-prosperity2 https:/www.aei.org/carpe-diem/fortune-500-firms-1955-v-2

6、016-only-12-remain-thanks-to-the-creative-destruction-that-fuels-economic-prosperity/4A prime example of a now-defunct company that,stuck between the two different risks,steered away from strategic,core innovation,is Kodak.From a$10B company listed on the Dow Jones Industrial Average in 1981 and ran