1、MARTECH INTELLIGENCE REPORTMARKETINGAUTOMATIONPLATFORMS:A MARKETERS GUIDEGet the reportIn the 9th State of Marketing Report,discover marketings emerging trends from AI use cases to shifting data strategies,increased personalization,and beyond.See how theyre making progress.AI is marketers and challe

2、nge.#1 priority 2024 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Marketing Automation Platforms:A Marketers GuideScope and methodology.3AI-powered marketing automation overview.4Figure 1:Marketing automation is on the rise,globally.4The replacement wave.5Figure 2:Martech rep

3、lacements,2020 to 2023.5The personalization imperative.6Figure 3:Buyers expectations are high.6Figure 4:How marketers are investing in the customer experience.6Marketing automation platforms for ABM.7The artificial intelligence and machine learning boom.7Big mergers are done;integration continues.8A

4、I-powered MAP capabilities overview.9Capabilities.9Dynamic content creation and delivery.9Lead management.10Predictive analytics.10Mobile marketing .11Account-based marketing.11Social/lead profile integration.11Native CRM integration.11 Third-party software connectivity.11Table 1:Select marketing au

5、tomation platform features .12AI and machine learning.13Choosing an AI-powered marketing automation platform.13The benefits of marketing automation .13MAP pricing .14Recommended steps to making an informed purchase.14Step one:Do you need a marketing automation platform?.14Step two:Identify and conta

6、ct appropriate vendors .16Step three:Scheduling the demo .16Step four:Check references,negotiate a contract .17Conclusion.18Vendor profiles.19Acoustic.19Acquia.21ActiveCampaign.23Act-On.25Adobe Marketo Engage.28Bloomreach.31Constant Contact.33Marigold.35Oracle Marketing.37Salesforce Marketing Cloud