1、Average Order Value,Conversion Rates,Discounts and Consumer Behavior:Discover How Consumers Are Shopping Online in 2024.Global eCommerce Consumer 2024STATE OF DIGITAL RETAILNumber of eCommerce Users and Average Annual Revenue per Year2Global eCommerce Growth Is Driven by New Customers Joining Rather

2、 Than Increases in Average Spending per UserECDB,as of April 2024,Statista.Sources:Notes:(1)Forecast.20182019202020212022202320241202512026120271202811,3001,4261,500 1,4901,8001,42720171,5862,4001,6572,8001,5323,1001,5053,4001,4663,7001,4464,0001,4034,3001,3674,5001,3312,100Number of eCommerce users

3、,millionAverage revenue per user per year,USDGlobal Online1and Mobile Share23Both Online Share and Mobile Share Are Growing,as Almost Two-Thirds of All Consumers Will Shop Through Mobile Devices by 2028ECDB,as of April 2024,Statista.Sources:Notes:(1)Proportion of the retail volume that is transacted

4、 via the Internet(2)Share of eCommerce volume that is transacted through mobile devices.2017201820192020202120222023202420252026202720288%40%10%43%11%46%15%48%16%49%15%52%16%54%18%57%20%59%21%60%21%62%22%63%Online ShareMobile Share4Discover eCommerce Market Data on More Than 150 Countries in Our Fil

5、terable Rankings and Detailed ProfilesWith our global eCommerce country rankings and market profiles,you can see where in the world online shopping revenues are growing the fastest.Dive into market sizes,spot emerging trends,and check which online retailers are leading in various countries.Use our r

6、evenue figures to discover the top countries for your eCommerce business.Business Growth:Fuel your international expansion by identifying high-revenue countries with our data analytics.Market Insights:Stay ahead by monitoring market trends and the online share of specific countries in the eCommerce