1、June 2024Consumer Packaged Goods PracticeState of the Consumer 2024:Whats now and whats nextAmid massive shifts in the consumer landscape,companies cant afford to rely on yesterdays consumer insights.Here are nine trends that merit close attention.by Christina Adams,Kari Alldredge,and Sajal KohliIf

2、you think you know consumer behavior,think again.Middle-income consumers are feeling the squeeze and worrying about inflation but arent holding back on splurges.Rather than sticking to tight budgets in retirement,aging consumers are splurging too.Speaking of older shoppers,it turns out that the bran

3、d loyalty theyve long been known for is a thing of the past.And young consumers in Asia and the Middle East are more likely than those in Western markets to switch to higher-priced brands.These are just some of the large-scale shifts taking place in the global consumer landscape.Consumers have conti

4、nued to defy expectations and behave in atypical ways,keeping consumer goods manufacturers and retailers on their toes.More than ever,companies that cultivate a detailed,up-to-date understanding of todays and tomorrows consumerswho they are,what they want,and where and how they shopwill be best posi

5、tioned to succeed.In this article,we draw on our ConsumerWise research to delve into nine trends shaping the global consumer sector and four imperatives to help consumer businesses move from“now”to“next.”Nine trends defining the global consumer marketTo forecast where the global consumer landscape i

6、s heading,we surveyed more than 15,000 consumers in 18 markets that together make up 90 percent of global GDP.Their answers revealed surprising nuances about demographic groups,seemingly contradictory consumer behaviors,and categories poised for growth.Who is the future consumer?Consumers no longer