1、The empowered consumerThe key to deeper consumer relationships:reducing the noise around decision-makingIn the last three months of 2023,74%of consumers walked away from purchases simply because they felt overwhelmed,according to Accentures Consumer Research 2024.2 Despite companies increasing focus

2、 on customer-centricity and personalized experiences over the past few years,most people(71%)see no improvement or even see an increase in the time and effort required to make a purchase decision.Its no wonder.Consumers today face a seemingly endless number of choices,messages,ads and claims.Recomme

3、ndations from friends,family,influencers,algorithms and apps only add to the noise,and this information overload is impacting peoples confidence in their purchase decisions.Surprisingly,our analysis reveals this to be an issue regardless of the relative cost or frequency of a purchase.Choosing small

4、 items like moisturizer can be as challenging as selecting big ticket items like a washing machine.But theres good news both for consumers and the companies seeking to serve them:New and emerging AI tools can help companies deliver hyper-personalized experiences that not only cut through the noise,b

5、ut also simplify decision-making,deepening loyalty in the process.3 Consumers are ready.Based on our research,we believe that consumers are on track to adopt generative AI-powered advisors at scale over the next two years,as they increasingly seek to lighten their workloads associated with making pu

6、rchases.More than half(51%)of the consumers in our study are already open to using conversational AI solutions.Ultimately,we expect this shift to trigger the largest reconsideration in decades of what and how consumers buy.The question is how consumer-facing companies can best harness technology to