1、 1120The Future of AI in Retail and eCommerceAn Analysis of the Current Capabilities,Challenges,and Opportunities of AI in the Industry55120Copyright 2024 WBR Insights|All Rights ReservedThe non-branded editorial content that appears in this report is owned and distributed by WBR Insights.Distributi

2、on of this content is restricted to only WBR Insights and any sponsors of this report represented herein.The Future of AI in Retail and eCommerceAn Analysis of the Current Capabilities,Challenges,and Opportunities of AI in the IndustryResearch Contact:Chris Rand Research Manager,WBR Insights Chris.R

3、Written by:Mike Rand Content Director,rand&rand 3Table of ContentsExecutive SummaryThis report underscores the critical role of AI-driven insights,automation,and personalization,as facilitated through the integration of Customer Data Platforms(CDPs)with unified data systems.It highlights an understa

4、nding among industry leaders that the future of retail and eCommerce will be significantly influenced by technologys ability to offer nuanced,personalized experiences.However,the report also brings to light a glaring challenge:Although the potential of AI in transforming the retail experience is wid

5、ely recognized,a mere 14%of respondents are very confident in their ability to utilize unified data to drive AI-powered insights and decision-making.In the rapidly evolving landscape of retail and eCommerce,artificial intelligence(AI)is poised to become a pivotal force in reshaping industry standard

6、s for customer engagement,operational efficiency,and market competitiveness.953 Executive Summary4 About the Respondents6 Key Insights7 Retailers Are Investing in the Growing Value of Artificial Intelligence9 AI Has Delivered Stronger Content,Higher Efficiency,and Better Decision Making Despite Chal