1、Market Revenue&Growth,Top Countries,Biggest Categories and Top Retailers:Discover what the eCommerce market in Europe looks like in 2024.eCommerce in Europe2024WHITEPAPER2With eCommerce Revenues Projected to Grow by 31%Between 2023 and 2027,Europes Growth Is the Lowest Among Major RegionsECDB,as of

2、April 2024Sources:Notes:Global eCommerce Revenue growth1,in Billion US$69056169027925AfricaAustralia&OceaniaEuropeAmericas2,7404,0241,1491,585Asia+47%+38%+31%+42%+62%202320271(1)Forecast.Market revenue represents B2C sales of physical goods including VAT.It excludes B2B sales,C2C sales,returns,compe

3、nsation for damaged or missing goods,any discounts granted and services.Data shown is using current exchange rates.3After a Post-COVID Slump,European eCommerce Revenues Are Recovering,Set to Reach US$902 in 2027ECDB,as of April 2024Sources:Notes:(1)Forecast.Market revenue represents B2C sales of phy

4、sical goods including VAT.It excludes B2B sales,C2C sales,returns,compensation for damaged or missing goods,any discounts granted and services.Data shown is using current exchange rates.eCommerce Revenue Development in Europe,in Billion US$70365569074580085390220212022202320242202522026220272+6.6%4G

5、enerating US$149 Billion in Revenues,Fashion Was Europes Best-selling eCommerce Category in 2023ECDB,as of April 2024Sources:Notes:Due to rounding,the sum may not add up to 100%.eCommerce Revenue Development in Europe,in Billion US$14914367676657141Bags&AccessoriesApparelFootwearElectrical Appliance

6、sConsumer ElectronicsOtherPet SuppliesToysMediaSports EquipmentBeveragesFoodHomewareFurnitureHousehold CareHealth CarePersonal CareGardenTools&Construction SuppliesVehicle PartsFashionElectronicsHobby&LeisureGroceryFurniture&HomewareCare Products DIY59%23%18%32%68%33%10%10%17%31%39%61%38%62%11%37%53