1、McKinsey China Auto Consumer Insights 2024Evolution,not InvolutionApril 2024IIMcKinsey China Auto Consumer Insights 2024About the surveyIn the fourth quarter of 2023,we surveyed 2,449 auto buyers in 19 major cities across China representing a range of demographic attributes,including first-tier,seco

2、nd-tier,third-tier,and fourth-tier cities,as well as North,Northeast,East,Central and South,Southwest,and Northwest China.The report divided respondents by age,gender,income,purchasing experience,and current vehicle type.Based on the decision-making process during car purchasing,this survey provides

3、 deep analysis of consumer attitudes,vehicle preferences,purchasing habits,driving experiences,and after-sales needs.AuthorsMingyu Guan,BeijingThomas Fang,ShanghaiBill Peng,Hong KongTony Zhou,ShanghaiCover image:Getty ImagesMcKinsey China Auto Consumer Insights 20241Executive summaryThe rapid develo

4、pment in electrification and smartification of the China auto industry is undeniably shaping and transforming the preferences of auto consumers in China.Reciprocally,the evolving preferences and behaviors of Chinese consumers are exerting a profound influence on the China auto industry,compelling it

5、 to embrace electrification and smartification with accelerating investments in these two areas.Such mutual influence is not only pivotal for the future of the Chinese auto industry but also poised to profoundly impact the technology development,business models,and competitive landscape of the globa

6、l auto industry in the next five to ten years.To gain deeper insights into the evolving preferences of Chinese auto consumers,McKinsey recently conducted the latest round of its annual China Auto Consumer Survey.Based on the responses,we have identified the following six key findings.1.Consumers are