1、1 FEEDVISORExclusive Prime Day Data:Brand and Private Label PerspectivesPlus A Look Ahead at Holiday 20242 FEEDVISORSetting the Stage for Prime Day 2024This year marks a milestone as Prime Day takes center stage as the paramount event for brands,now overshadowing Black Friday and Cyber Monday.Amazon

2、 Prime Day has become more than a source of revenue it is now considered a bellwether for the holiday season.From Forbes to Yahoo to eMarketer,last years mega event garnered significant attention as a precursor to holiday sales performance.In light of these new findings,brands have increasingly inco

3、rporated Prime Day into their fourth-quarter strategies to gauge category and product demand.“Coupled with booming consumer demand for bigger deals and discounts,Prime Day has become the ultimate event for brands to invest in.Yet,for brands to make the most of the big day,they must be prepared to ha

4、ndle the unique opportunities and challenges of this years prime Day.To stay proactive and well-prepared for this years Prime Day,we surveyed over 1,000 brands and private labels to gather insights on their plans for Prime Day and other major sales events.Below,youll discover:Insights into the perfo

5、rmance of major retailers during the holiday season,including Walmart and Amazon.Strategies employed by brands to attract customers,including early discounting initiatives and promotional efforts.Evaluation of Amazons Prime Early Access Sale(Prime Big Deal Days)and its impact on holiday sales.The ev

6、olving importance of Prime Day for brands and its role in shaping sales strategies for the entire year.Keep reading to discover the most recent insights from top brands into this years Prime Day from the strategies that are working to those that arent,the challenges you may not be aware of,the oppor