1、2024 Advertising Insights ReportFor Pharma2024 Advertising Insights Report For PharmaThe 100%digital future of television is imminent.Amazon Prime,Apple TV+,Netflix,and other streamers have announced ad-supported subscription tiers.Live sports are moving to streaming,and you can bet advertiser dolla

2、rs will move there as well.Marketers will spend more than$40 billion on CTV advertising in 2027,according to eMarketer projections.To help advertisers stay competitive,in the following report Innovid has analyzed 380 billion video advertising impressions across verticals served on our platform betwe

3、en Jan.1-Dec.31,2023.We have an unprecedented view into streaming viewership and our data can help Pharma advertisers understand how to connect,engage,and drive outcomes in a media world dominated by CTV.Introduction2024 Advertising Insights Report For PharmavPharma Video Impression Share By DeviceO

4、verviewRegions AnalyzedNAMLATAMAPACEMEACTV18%Desktop37%Mobile45%vAmong Pharma advertisers,CTVs share of impressionshas grown by 36%since 20192024 Advertising Insights Report For PharmaClick-Through RateEvaluate the impact that ad length,device,and creative format have on click-through rate.Data Feat

5、ured In This Report135Engagement RateDive deep into engagement,gaining insight into how ad length,device,and creative format impacts interaction.Video Completion RateBreak down the influence that different lengths,devices,and formats have on video completion rate.42Average ReachCompare the average r

6、each seen across all video impressions to how the vertical is approaching reach.Average FrequencySee the average frequency seen across all video impressions vs.how the vertical is approaching frequency.2024 Advertising Insights Report For Pharma81.20%80.50%83.70%63.50%72.40%61.30%0.00%10.00%20.00%30