1、How to Use Programmatic Advertising for ForexTable of ContentsForeword from Niall Carr .1 Chapter 1:The State of Forex Advertising .2Top Challenges for Forex Marketers .3What AdRoll Historical Data Tells Us .4 Chapter 2:Understanding Your Forex Audience .7How to Craft Buyer Personas .7How to Segment

2、 Your Audience .8 Chapter 3:5 Elements of a Successful Forex Strategy .91.Finding Your New Market .92.Breaking Down Your Budget:Prospect Vs.Retarget .123.Investing in Your Conversions:Time&Touches .124.Using Your Ad Creative .135.Reporting on Your Success:Click&View-Through .15 Chapter 4:The Final W

3、ord .16Choose Your Target Market Wisely .16Optimize Your Buyers Journey .17Choose Your Advertising Partners Wisely .18 How to Get Started with Programmatic Ads .18Foreword The forex industry has witnessed remarkable growth,where rapid changes and fierce competition are the norm.Such a vast and ever-

4、evolving market requires innovative approaches to reach and engage the right audience and ultimately stay ahead of the curve.Programmatic advertising has emerged as a powerful tool to address these challenges.It offers precise,segmented targeting capabilities that enable forex brokers and exchanges

5、to connect with their audience in real time.In this ebook,we explore the strategies that can help forex marketers not only survive but thrive in this highly competitive landscape.Drawing from our experience working with a diverse range of forex companies,we provide valuable insights into data trends

6、 for audience segmentation,creative execution,and reporting frameworks.Our goal is to equip you with the knowledge and strategies needed to make informed decisions and achieve success in the forex space.Niall CarrNew Business Account ExecutiveHow to Use Programmatic Advertising for Forex2The State o