1、Total Revenues,Gross Merchandise Value,Top Companies and Top Marketplaces:Discover Which Retailers Are Shaping eCommerce in 2024.Global eCommerce Retailer 2024STATE OF DIGITAL RETAIL2The GMV of the 10 Largest Marketplaces Amounts to Almost US$3.5 Trillion,Representing a Large Part of the Overall Mar

2、ketECDB,as of April 2024.Sources:Various Performance Indicators of Largest Retailers,in US$Billion610Global eCommerce MarketTotal revenue of 10 largest companies by revenueeCommerce net sales of 10 largest companies by net salesTotal GMV of 10 largest marketplaces by GMV4,6512,9333,379Notes:eCommerc

3、e metrics such as eCommerce net sales,GMV and total revenue are explained here.3The Multitude of Metrics Requires a Clear Definition of Metrics Such As eCommerce Net Sales,Gross Merchandise Value and Total RevenueECDB,as of April 2024.Sources:First-party eCommerce salesFirst-party eCommerce salesFir

4、st-party eCommerce salesService feesCommissionsFailed transactions Service feesReturnsCommissionsThird-party eCommerce salesTaxeseCommerce Net SaleseCommerce net sales are the total income of goods directly sold by the operator of an online store or hybrid marketplace after taxes or returns.Gross Me

5、rchandise Value(GMV)GMV is the total volume of goods sold directly by the operator of a store or marketplace plus goods sold by sellers via the operator.To report a larger volume,many operators also include returns and failed transactions in their GMV.Taxes are also included.Total RevenueThe total r

6、evenue includes everything that generates revenue for the company.This includes the revenue of goods sold directly and all revenues from its activities as a marketplace,as well as revenues from all non-eCommerce business segments.Non-eCommerce businessGMV as a volume metric can be higher than total