1、Fresh ConsultingWhy Robotics Companies Fail Table of ContentsWhy Robotics Companies FailLacking Business FundamentalsPoor Market Fit&TimingBad User Experience&IntegrationMisaligned Investors&PartnersFocusing on the Wrong ProblemConclusion3610172227363Why Robotics Companies FailBoth ARC Advisory Grou

2、p and Forbes report that robotics is one of the fastest-growing industries either has ever researched.Much like the early years of personal computing,were seeing more and more robotics businesses spring to life every year.Companies are building on each others successes and failures in order to offer

3、 new and innovative platforms with varying degrees of autonomy,intelli-gence,and personality.Yet,for a wide variety of reasons,the robotics industry is still plagued with an incredibly high failure rate.Many in the industry have offered thoughts and opinions on the topic,but no single answer seems t

4、o provide a complete picture.Likely because theres rarely ever just one clear reason for why robotics companies fail.For this reason,the robotics team at Fresh Consulting decided to go a bit deeper hoping to uncover the patterns of failure and success through some of the more well-known stories and

5、names from the last decade.Our team analyzed some of the most significant case studies,from Rethink to iRobot,looking for patterns of failure or success,and what factors may be behind those patterns.On the surface,several factors emerged that seemed to offer clear explana-tions for why its challengi

6、ng for robotics companies to succeed:High cost of engineering and talent leading to shorter capital runways Expensive components,materials,and manufacturing leading to expensive product iterations Lack of mature business models and pricing models Lack of common reference development platforms for ne