1、Mobile app trends 2024:Japan edition EBOOKApp performance benchmarks and insights2Mobile app trends 2024:Japan edition ContentsIntroduction:.3Exploring the growth and adaptability of Japans app market.3ATT opt-in rates:A slow and steady climb in Japan.6An overview of the Japanese app market.7Methodo

2、logy.8Key findings.9 Part 1:Gaming.12 Install and session trends.15 Finding and keeping users.18 PC and console:Game on for new growth.23Part 2:Finance.25Install and session trends.28Finding and keeping users.32Part 3:E-commerce.36Install and session trends.39Finding and keeping users.43Part 4:Conne

3、cted TV.47A booming growth channel.47Whats next for CTV Advertising.50Adjusts solution for CTV measurement.50 Conclusion.52Into the next generation of app marketing in Japan.52030201043Mobile app trends 2024:Japan edition As one of the biggest mobile app markets in the world,Japan continues to innov

4、ate and captivate its highly engaged audience.In 2023,smartphones were used by over 73%of the Japanese population,mobile internet penetration reached 93%,and more than 2.5 billion app downloads were recorded.This enthusiasm also extended to consumer spending,which hit$17.9 billion in 2023,placing Ja

5、pan third globally,behind only China and the U.S.The sustained success of the market can be attributed to its exceptional adaptability.Japans digital environment is vast and diverse,with emerging channels such as connected TV(CTV)and PC and console firmly finding their way into marketers playbooks.P

6、lus,the growing prominence of technologies like artificial intelligence(AI)and machine learning are creating more opportunities to enhance app experiences,find high quality users,and drive engagement.To thrive in this dynamic but ultra-competitive market,its essential to find the right channel and m