1、Tough times make brilliant businesses in AdversityOpportunities2024Contents01.Foreword15.The potential of AI for businesses05.Summary of opportunities in adversity survey findings16.Case study:Samudra Oceans06.Successes founded in the GFC07.Sectoral trends17.Conclusion08.Case study:Tandem18.Charles

2、Stanley11.Case study:Forest02.Introduction12.High-growth companies that pivoted during COVID-1903.How and why Charles Stanley supports entrepreneurs13.Case study:Muc-Off04.Summary of the UKs economy since 200814.Potential successes founded in recent years09.Successes founded during COVID-1919.Method

3、ological note 10.Sectoral trends20.About usOpportunities in Adversity|Tough times make brilliant businesses|2024|01.Entrepreneurs can easily become discouraged in the current turbulent environment.However,economic challenges come with significant opportunities.This report illustrates that tough time

4、s are not a barrier to entrepreneurship;rather,they can ignite innovation and growth.We hope this research highlights just some of the opportunities possible during periods of adversity by showcasing inspiring entrepreneurs and companies that can encourage others to seek out new opportunities.This r

5、eport explores how economic hardships,including the 2008 global financial crisis,the COVID-19 pandemic,and the current recessionary environment,have fostered entrepreneurial opportunities in the UK.During the financial crisis,585k new businesses were incorporated,in sectors like software and fintech

6、many of which are household names today.Similarly,the COVID-19 pandemic accelerated a digital shift,leading to a surge in businesses operating in software and mobile apps.From March 2020 to January 2022,1.43m new businesses were established.Success stories like Forest(page 11)and Muc-Off(page 13)hig