1、June 2024THE INFLUENCE OF OVERSEAS CHINESE ON THE GLOBAL LUXURY LANDSCAPEBridging Cultures,Shaping MarketsIntroduction Overseas Chinese:The influential luxury audience you need to knowOverseas Chinese VICs:Why they matterMulticultural identities and cultural connectivityDistinctive luxury attitudes

2、and behaviorsHow to engage:Strategies on Westernand Chinese social media5 winning strategies for luxury brandsto captivate Overseas Chinese consumersConclusion01031019263042CONTENTSAMUEL GU YANG A/W19 Campaign Source:Jing Daily is a leading digital publication covering luxury consumer trends in Chin

3、a.Possessing an in-depth understanding of Chinese luxury consumers,both at home and abroad,Jing Daily is uniquely able to tap into the global Chinese community to provide insights into the forces driving the diasporas impact on the luxury market.Jing Intelligence is the strategic advisory arm of Jin

4、g Daily,renowned for its deep insights into China and the global Chinese market.Jing Intelligence offers unparalleled market analysis and strategic solutions tailored to the unique challenges faced by global businesses looking to do business in China and with the Global Chinese consumers.Spring Stud

5、ios is a multidimensional creative house with a deep understanding of luxury,committed to moving culture forward and providing unique insight into the emergent forces shaping the global luxury landscape.Image:Artwork by Tongtong DengAuthor:Jing Daily,Spring StudiosEditor:Jing ZhangFor general inquir

6、ies,please contact:For Jing Intelligence inquiries,please contact:SAMUEL GU YANG A/W24 Runway Source:The global luxury slowdown is prompting luxury industry businesses to recalibrate their strategies for critical markets like China and explore new growth opportunities.The pandemic has reshaped the m